Kori Spencer
Creating entertaining, relevant and informative content may seem like trying to solve the most impossible math equation. Having to balance the three is a task that many early content creators struggle with. Choosing the right content for your brand's online media can be made very easy with these three quick tips.
KNOW YOUR AUDIENCE
Content Creation is the backbone of any successful online media platform. How a brand chooses to present itself and its message is how its and potential audiences will perceive the brand and its purpose. By creating content that fits your target audience, a brand is crafting unique content to fit that niche group. Tailoring content specific to your brand and its message is so important. It can be the difference from a company that sells back massagers attracting elderly women with back problems or adult entertainers.
To get to know an audience, many social media platforms allow their users to take a peek at their account's analytics. Instagram allows users to see who is viewing their content, what part of the world they are viewing it from, what time the content is most likely to be viewed, and which content is doing better amongst audiences than the user's other content. Facebook does the same and also allows for its business users to create ads to share their content with specific audiences but on a greater scale. Using analytics can assist content creators in knowing just who is viewing their content and which content is effectively relaying the correct message to the targeted audience.
KNOW WHAT TO POST
Just because someone owns a bike shop does not mean that their followers only want to see the bikes that are held at the shop. Where customers are interested in the new bikes, they still, like most people, want to see and know more. This is the more creative side to content creation; figuring out just what to post to maintain followship and interactions.
Many organizations have begun using backgrounders and advertorials to expand their content. Backgrounders are articles that brands use to inform their audiences about a topic related to the brand. A bike shop may use an article about Le Tour de France to segway its readers into where they can find the greatest road bikes in the area followed by a link to their webpage. Advertorials are the same as backgrounders expect they are not as subtle with the pitch placement. Also, content can be sponsored. Working with other brands to promote their content in time with your's is not uncommon. Many influencers benefit off of sharing a brand's content and cross attracting followers every day. Another way to expand content is to post informational content. Not all posts have to be pictures or videos, some content can be informational yet still entertaining and creative. Sites like Canva allow creatives to choose from various templates and create logos and flyers compatible with multiple media platforms. These are all great ways to utilize content for a brand's social media.
KNOW WHEN TO CHILL
Many online media companies believe that over-posting is the way to attract supporters. This is the farthest from the truth. Many online users say they will block or mute a bran dor company if they post too much. Blocking is completely removing any trace of the company from appearing to a media user's social media. Whatever the organization posts, that user will never see it which limits the organization.
Muting is when someone may still follow the brand but never sees their content. Muting is another way to limit an organizations influence on an individual. An effective way to post without losing followers is to post 3 times a day. Once in the morning, one post-mid-day, and a final post that goes out around a typical person's bedtime. These are all major times that people use their phones. To be sure of when the most effective time to post is for a specific brand, HootSuite allows users to see when their peak times are. Peak times are when a brand's followers are the most active. By posting one or two content pieces at these times, an organization can ensure that its content was seen and by the correct people. Making the content and its message more effective.
Creating effective informative and entertaining content is imperative to the success of a brand or organization online. Sharing content at the right time, that is engaging and informs the online audience will expand the credibility and the influence of the brand. It is up to the brand to get to know its audience, the audience's content preference, and when the audience is the most active on social media. All of these factors determine how content will be received by the brand's intended audience.
Aspiring Artist Development Consultant who has pursued this ambition via a global entertainment
promotions and production organization, blogging, producing YouTube content, music creation and production, and as a radio personality and production engineer on Denton, Texas’, community radio station. Forecasted career platform is advancing in the entertainment industry as a senior consultant to artists imaging, branding, and product marketing. Primary interests and competencies are inclusive of public speaking, artist development, social media, marketing, blogging, sound, and production.
Comentarios